Good news: Tennessee Titans to take the Titans fan experience to the next level
Good news: Tennessee Titans to take the Titans fan experience to the next level
The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the team’s official end-to-end omnichannel retail partner.
Under the new deal, Fanatics assumes operations of the full suite of on-site merchandise and fan gear touchpoints at the Nissan Stadium and launches a new, advanced e-commerce platform for the team. The partnership will also extend to the New Nissan Stadium slated to open in 2027.
Adam Nuse, Titans Chief Revenue Officer, said: “We are always looking for new ways to take the Titans fan experience to the next level, and access to the most unique and exciting gear is a big part of that.
“Whether it’s in the stands of Nissan Stadium on Sunday or around Nashville’s great neighbourhoods, we love seeing our fans decked out in their two-tone blue. This partnership with Fanatics will offer the best retail experience and widest variety of options for many seasons to come.”
Titans merchandise is available online to fans at titansteamstore.com, which will serve as the new online shopping destination for official Titans gear. The website is optimised for shoppers browsing across desktop, tablet and mobile devices.
Powered by Fanatics’ Cloud Commerce Platform (CCP), this elevated e-commerce shopping experience will provide fans with rapid access to a wide assortment of team merchandise, including jerseys, headwear, outerwear and hard goods.
Fanatics will also play a key role in the design and build-out of the retail footprint inside the New Nissan Stadium. The main store will feature approximately 14,000 square feet of retail space spanning two levels. Fans can also shop in satellite stores throughout the concourses of the new building.
Ed O’Brien, Fanatics SVP of Business Development, added: “Fanatics is thrilled to partner with the Tennessee Titans at such an exciting time for the franchise and its fanbase.
“Through our robust assortment offering, retail operations expertise, and vast distribution and fulfilment infrastructure, Fanatics is uniquely positioned to provide Titans fans everywhere with an unrivalled shopping experience featuring premium merchandise for all members of the family, both on gameday and beyond.”
READ MORE:
Are the Titans likelier to draft a RB than we realize?
The Tennessee Titans are showing a lot of interest in running back prospects in the 2024 NFL Draft
The Tennessee Titans appear well-stocked at the running back position. General manager Ran Carthon replaced Derrick Henry by signing Tony Pollard in free agency to pair with Tyjae Spears. Pollard and Spears project as an effective one-two punch. So why are the Titans showing so much interest in running back prospects in the 2024 NFL Draft?
We know approximately 10 of Tennessee’s 30 pre-draft visits. Two of them are mid-round running backs. The Titans are slated to host, or already hosted, Marshall running back Rasheen Ali, per Dane Brugler, and USC running back MarShawn Lloyd, per Antonio Morales.
Paying close attention to head coach Brian Callahan’s statements may reveal why the Titans continue to do extensive homework on running back prospects despite having two capable starters on the roster. Callahan spoke about the “division of labor” undergoing change at the running back position in recent years. What that division of labor looks like between Pollard and Spears is an ongoing process, and probably still will be when September arrives.
Adam Caplan of Pro Football Network also posed an interesting theory. In a recent article, Caplan mentioned that the Titans’ run game as currently constructed lacks a “finisher,” meaning who could earn late-game carries when the Titans hold sizable leads in the fourth quarter. Of course it was Derrick Henry in that role for the previous six seasons. Spears is obviously undersized, and Pollard only weighs approximately 10 more pounds than him. Hassan Haskins and Julius Chestnut are still on the roster as well.
Lloyd possesses quality size for the position, weighing in at 220 pounds at the NFL Combine, a 70th-percentile weight for running backs per MockDraftable. By comparison, Pollard had 40th percentile weight at the combine, and Spears placed in the 18th percentile. Ali is a smaller back himself, but Lloyd would fit the “finishers” profile.
The Titans have two quality, versatile running backs in Pollard and Spears. Callahan has made intriguing comments that indicate the position is still a work in progress. Carthon’s actions indicate a similar line of thinking.
Don’t be shocked if the Titans select a running back in the 2024 NFL Draft.
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