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Indiana University Athletics announced Wednesday a partnership with ‘entertainment hospitality leader’ Levy to improve game day food and beverage experiences.

Beginning this summer, Levy will oversee all hospitality related to IU game day and non-event days at Memorial Stadium, Simon Skjodt Assembly Hall and all other athletic venues. Forthcoming changes include new signature menu offerings, additional grab and go concessions, menu upgrades in premium seating areas, and much more.

Levy has overseen culinary and hospitality for the likes of the Indiana Pacers and Indiana Fever, 2024 NBA All-Star Game at Gainbridge Fieldhouse, Super Bowl LVIII, Kentucky Derby and other marquee events.

Bloomington, Ind. (April 17, 2024) – Indiana University Athletics has selected Levy, the sports and entertainment hospitality leader, to partner on an elevated food and beverage experience at IU athletic venues. Levy will oversee every aspect of hospitality on game days and non-event days, including concessions and premium seating at Memorial Stadium, Simon Skjodt Assembly Hall, and all athletic venues across campus. Levy will also collaborate with Hoosier Athletics training and nutrition teams on custom dining programs to power student-athletes on and off the field of play. Levy will officially begin operating this summer.

“We are constantly looking for ways to improve our fans’ gameday experience. This partnership represents an exciting commitment in that area, one that our fans will be able to experience every time they are at an IU athletics event in Bloomington,” said IU Vice President and Director of Intercollegiate Athletics Scott Dolson. “With this partnership, we are re-imagining what the game day experience will be when it comes to food and beverage at all our athletic venues. Levy is an industry leader who has delivered on the collegiate and professional levels, as well as some of the biggest sporting events in the world.”

Hoosier fans will recognize Levy as the culinary and hospitality team behind Indiana Pacers and Indiana Fever game days, as well as the recent NBA All-Star Game at Gainbridge Fieldhouse. Levy serves fans on the biggest stages, including Super Bowl LVIII at Allegiant Stadium, the Kentucky Derby, US Open Tennis Championships, Grammy Awards, and the Rose Bowl. The company’s portfolio includes collegiate athletic venues across the Big Ten and every major conference.

“Indiana is one of the most respected brands in college sports, and we couldn’t be more excited to partner together in shaping the next era of fan experiences for the Cream & Crimson,” said Levy CEO Andy Lansing. “From the local go-to restaurants students and alumni treasure, to Hoosier traditions on the plate, we’re going to bring IU fans a food and beverage experience that represents what makes Bloomington special.”

Levy and IU Athletics will together craft a food and beverage experience around signature menu offerings. Fans can look forward to new dishes inspired by the convergence of Midwest and Southern flavors that define eating in the Hoosier State – menu items like Smoked Chicken Wings, Hand-Breaded Pork Tenderloin Sandwiches, and a Smoking Goose Kitchen Sink Sausage Sandwich. Concourse concessions will also be enhanced with new grab & go destinations for faster beverage and refreshment service, and with Levy’s roots as restaurateurs, menus in premium areas will be upgraded. More specific details around menus will follow this summer.

About Levy

The disruptor in defining the sports and entertainment hospitality experience, Levy is recognized as the market leader and most critically acclaimed hospitality company in its industry. Twice named one of the 10 most innovative companies in sports by Fast Company magazine and one of the top three Best Employers for Diversity in America by Forbes, Levy’s diverse portfolio includes award-winning restaurants; iconic sports and entertainment venues, zoos and cultural institutions, theaters and music festivals, and convention centers; as well as the Super Bowl, Grammy Awards, US Open Tennis Tournament, Kentucky Derby, Coachella and Stagecoach Music Festivals, and NHL, MLB, NBA, NFL, and MLS All-Star Games. For more, visit levyrestaurants.com or follow us on LinkedIn, Instagram, and X.